Join us for an immersive one-day event crafted for Advertising, Brand & Marketing Professionals eager to explore the transformative realm of Virtual Production. This exclusive gathering will feature live demonstrations showcasing the latest technologies, panel discussions with industry leaders, and insightful presentations from experts at the forefront of Virtual Production. Discover how Virtual Production can enhance visual storytelling and its impact on production workflows and shoot budgets. Connect with peers during a lively networking happy hour and gain invaluable insights to empower your projects in the evolving landscape of film production.
August 1st
Schedule
| 8:30 AM - 9:30 AM | Arrival | Location: The Garage | ||||
| 9:30 AM - 9:45 AM | Presentation | Opening Remarks | Location: The Garage | Eric Trabb | ||
| 9:45 AM - 10:00 AM | Presentation | The importance of innovation at the intersection of Art, Advertising, and Technology | Location: The Garage | Steve Giralt | ||
| 10:00 AM - 10:30 AM | Presentation | Introduction to Virtual Production: A Primer by Lux Machina | Location: The Garage | Emilia Page,Lauren Paul | ||
| 10:30 AM - 11:30 AM | Demo | 3D Virtual Production | Location: The Garage | Steve Giralt | ||
| 11:30 AM - 12:00 PM | Move to Abel Cine Theater | |||||
| 12:00 PM - 1:00 PM | Panel Discussion | Virtual Production for Commercials: Practical Approaches to Workflow and Budgeting | Location: Abel Cine Theater | Lauren Paul | Halie Graham,Ross Fenter,Alex Coppedge,Paola Andrea | Topics Covered: Virtual Production Workflow, Budgeting, Timelines, and Production Considerations for Virtual Production Commercials. |
| 1:00 PM - 2:00 PM | Catered Lunch | |||||
| 2:00 PM - 3:00 PM | Panel Discussion | Could Your Favorite Ads Be Shot with Virtual Production? A Deep Dive | Location: Abel Cine Theater | Steve Giralt | Vico Sharabani,Barry Willams,Ian Messina,Jim Rider | Topics Covered: Virtual Production Storytelling, Virtual Art Department, Production Design, Creativity, Production |
| 3:00 PM - 3:30 PM | Move to NYU Tisch Martin Scorsese Virtual Production Center | |||||
| 3:30 PM - 4:30 PM | Demo | Martin Scorsese Virtual Production Center Demo with RDX / Rosco | Location: NYU Tisch Martin Scorsese Virtual Production Center | Sang-Jin Bae | ||
| 4:30 PM - 5:00 PM | Return to The Garage | |||||
| 5:00 PM - 8:00 PM | Networking | HAPPY HOUR + DEMO: Interactive Advanced Virtual Production | Location: The Garage |
Schedule
| Times | Type | Event | Location | Presenter | Moderator | Panelists | Info |
|---|---|---|---|---|---|---|---|
| 8:30 AM - 9:30 AM | Arrival | The Garage | Catered Breakfast (Sponsored by The Garage) Coffee Bar (Sponsored by Lux Machina) | ||||
| 9:30 AM - 9:45 AM | Presentation | Opening Remarks | The Garage | Eric Trabb | Building Community and Education for The Future of our Industry | ||
| 9:45 AM - 10:00 AM | Presentation | The importance of innovation at the intersection of Art, Advertising, and Technology | The Garage | Steve Giralt | Topics: Innovation, Technology, Advertising, Craft | ||
| 10:00 AM - 10:30 AM | Presentation | Introduction to Virtual Production: A Primer by Lux Machina | The Garage | Emilia Page,Lauren Paul | Topics Covered: History of Virtual Production, Major components of a Virtual Production setup, 2D vs 3D Backgrounds, and other considerations from Pre to Post Production | ||
| 10:30 AM - 11:30 AM | Demo | 3D Virtual Production | The Garage | Topics Covered: Virtual Art Department, Production Design, and Lighting for Virtual Production. On-Set adjustments to the Unreal world | |||
| 11:30 AM - 12:00 PM | Move to Abel Cine Theater | ||||||
| 12:00 PM - 1:00 PM | Panel Discussion | Virtual Production for Commercials: Practical Approaches to Workflow and Budgeting | Abel Cine Theater | Lauren Paul | Halie Graham Ross Fenter Alex Coppedge Paola Andrea | Topics Covered: Virtual Production Workflow, Budgeting, Timelines, and Production Considerations for Virtual Production Commercials. | |
| 1:00 PM - 2:00 PM | Catered Lunch | ||||||
| 2:00 PM - 3:00 PM | Panel Discussion | Could Your Favorite Ads Be Shot with Virtual Production? A Deep Dive | Abel Cine Theater | Steve Giralt | Vico Sharabani Barry Willams Ian Messina Jim Rider | Topics Covered: Virtual Production Storytelling, Virtual Art Department, Production Design, Creativity, Production | |
| 3:00 PM - 3:30 PM | Move to NYU Tisch Martin Scorsese Virtual Production Center | ||||||
| 3:30 PM - 4:30 PM | Demo | Martin Scorsese Virtual Production Center Demo with RDX / Rosco | NYU Tisch Martin Scorsese Virtual Production Center | Topics Covered: Education and Virtual Production, Making Virtual Production more Accessible, Demo on the Rosco RDX System | |||
| 4:30 PM - 5:00 PM | Return to The Garage | ||||||
| 5:00 PM - 8:00 PM | Networking | HAPPY HOUR + DEMO: Interactive Advanced Virtual Production | The Garage | Sponsored by Industry City |